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  • Writer's pictureMarianne Fernandes

Why Are People Obsessed With Gin?


Barman pouring gin cocktail

Gin, a spirit with a rich history and a diverse array of flavors, has captured the hearts of cocktail enthusiasts and connoisseurs around the globe.


Whether sipped neat, mixed in a classic martini, or incorporated into creative concoctions, gin offers an enchanting journey for the palate.


In this blog post, we'll delve into the captivating world of gin, exploring its origins, production, and the delightful flavors that make it an enduring favorite for people across the globe.


Gin's roots can be traced back to 17th-century Holland, where it was initially used for medicinal purposes. As the spirit made its way to England, it gained popularity, giving rise to the notorious "Gin Craze."


Over time, gin evolved from its humble beginnings to become a symbol of refinement and elegance that we see today, capturing the attention of bartenders and mixologists who experimented with different botanical blends.


What sets gin apart from other spirits is its infusion of botanicals. The core ingredient, juniper berries, provides the distinctive flavors that define gin.


The real magic lies in the other wide range of botanicals used to enhance its character. From citrus peels to oyster shells, cardamom to coriander, there are so many things that contribute to the diversification of flavor profiles.


Crafting gin is an art form, with each distiller striving to create a unique expression. Traditional gin production involves a two-step process: maceration and distillation. The botanicals are steeped in a neutral spirit to extract their flavors, and then the mixture is distilled to create a vibrant, aromatic spirit.


Some gins may undergo additional aging or infusion techniques to further refine their taste.


In recent years, there has been a gin renaissance, or ‘ginaissance’ (no, we can’t resist a pun) with a surge in craft distilleries and an explosion of innovative gin styles.


From Hollywood celebrities to professional sportsmen, gin has excited and engaged a variety of persons to discover an array of botanicals to create a gin that they - and others - love.


Gin's enduring appeal lies in its versatility and the sense of adventure it brings to the world of cocktails. Whether you're a gin aficionado or a curious beginner, exploring the vast array of flavors and styles within the gin universe is a delightful journey for the senses.


Start by raising a glass of [Prototype] gin neat to take that first sip of the history, craftsmanship, and botanical bliss of gin.


Cheers!


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